Tag Archives: Word Of Mouth

Understanding Viral and Social Network Marketing

cadyna asked:


A friend tells you about the new range of food processors from a well known manufacturing company so the next time you are at the mall, you are going to be tempted to check it out. Word-of-mouth publicity is the oldest form of social network marketing and the internet is only helping it grow at a global scale. According to eMarketer.com, 37% of all American Adult internet users along with 70% of online teens are involved in each month.

If these figures are anything to by, it is also predicted that by 2011, social network marketing will span at least half of all online adults and the online teens contribution is likely to go up to 84%! No big surprise here that the marketing arm of all major companies are keenly following this trend and investing in seriously. In fact, according to eMarketer.com, $920 million has already been spent in 2007 on this form of marketing and the social network marketing industry is likely to see an influx of $1.6 billion in 2008!

Viral or social network marketing is a strong force and has some core characteristics which make it formidable:

1)      direct communication between users

2)      ability to spread a good word fast

3)      offers instant information by way of hyperlinks which results in quick re-action

4)      ability to go to the right demography right away

5)      cost per person approached is lower than direct marketing

6)      informal and easy-to-handle

7)      suitable for new product launches

8)      many networks like Orkut, Facebook, Squidoo, etc available for social network marketing

However, this form of online marketing is not suitable for all products and services. Custom services tend to feel shortchanged when utilizing viral marketing as users want a defined product of service to capture their imagination. The statistics stand in favor of social network marketing and it is likely that this is going to gain maturity and morph into a mainstream marketing activity in the near future.

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social network marketing

Social Media Marketing interact with customers

Media Marketing asked:


Social media marketing is characterized by engaging social networks like online communities, blogs, wikis and other form of networking sites to reach to their niche customers and creating an interest in them. Twitter, Blogs, LinkedIn, Facebook, Flickr, and UTube are social media marketing tools to create an interest in visiting community.

Social media communities are interactive as well as informative. It is not essential that the Company or website has to keep on writing information about their Company. These sites should be updated regularly for greater interactive ability and hence higher publicity. Once a visitor gets a prompt response from the website owner, then only it is sure to become a permanent member and promote the website through word of mouth.

Social media marketing is a large means of reaching to the customers, simultaneously. Those websites, who have large database of their customers and visitors, can easily interact with them and create interest in their website’s product and services easily.

Social Media Marketing can create a buzz or events that can attract attention from visitors. Buzz ticks and travel through user to user contact.

Multiple online social media venues like Twitter, Facebook are good means of building fans.

It is to be noted that bad sites backfire on social media marketing. Therefore create such sites which are informative in positive manner. Badly designed site will generate negative publicity and devastating effects for that website.

Social media sites are visited almost daily by innumerable visitors. People are registering themselves daily to interact with their friends and make new friends simultaneously.

•    This online marketing technique helps to increase website traffic to a website, irrelevant as well as relevant.

•    It helps to understand user-behavior.

•    Helps detect conversions and keeps record of sales.

•    Networking sites provide page-views and exposure from advertisement.

•    Creating brand awareness amongst lesser known group and popularizing amongst known customers.

•    One of the most important benefits is to create positive brand association and maintaining with full aptitude.

The best part of social media marketing is that it helps in business development and broader customers reach.

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Finding A Unique Home Business Opportunity

Koz Huseyin asked:


With so many home business opportunities, why would you try to find a unique home business opportunity? There are many reasons why a unique home business opportunity is better than many other work from home opportunities. In this article, we will look more into unique home business opportunities.

Points covered in this work from home article:

* Why Find A Unique Home Business Opportunity?

* Where To Find A Unique Home Business Opportunity

* Determining If A Home Business Opportunity Is Right For Your Needs

* Why Find A Unique Home Business Opportunity?

There are many business opportunities around the world, so why would you want to find a unique home business opportunity? The biggest benefit is that you have something to offer which others don’t. This is a great key to success. Having something which others don’t is a great way to make headway before others do have a chance to take advantage of the opportunities.

Another big benefit is that it is a niche, and some niches can be very profitable. For example if everyone is selling televisions, then a home business opportunity about televisions is not likely to give you that room to carve out the kind of success you want. Whereas a way to turn a TV into a whole wall projected TV is a product which has demand, depending on the price, and is very unique.

* Where To Find A Unique Home Business Opportunity

Finding unique home business opportunities is a bit more difficult than finding most of the other readily available work from home opportunities. The key here is to research. It is like finding a needle in a hay stack. But, with research you can really find a unique home business opportunity that can make you achieve greater results than a commonly found opportunity.

This research can be done online or offline. It can be found by searching around online, in search engines, and it also can be by word of mouth. Research is the key to finding the ones that will make you money, and be a long term success.

* Determining If A Home Business Opportunity Is Right For Your Needs

Now, you have found a unique home business opportunity, what is to say that it will make you lots of money? The answer is that it doesn’t necessarily mean it will make you lots of money.

I big caution is to make sure it is not a fad. Fads come and go. Generally they are like fashion. The example of a projector for TV can be thought of as a fad. It is something that meets peoples desires today, but it may not meet there desires 5 – 10, even 20 years from now.

This is essential, and you need to consider your own skills, and abilities in the equation. If you can’t invest years into the unique home business opportunity, it is unlikely that it will bring you long term success. Remember each day you invest is a nest egg that will be repaid many years later.



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