Tag Archives: Social Networks

How to Use Social Network Marketing

Tamara asked:

First Thing’s First

The first thing you should be doing, when using social network marketing, is building your network. Sounds simple doesn’t it? But many people skip this step, resulting in limp results at best.

To build your network, you need to actively seek out people involved in the fields or companies you aim to target, or who fall within the demographics that your social network marketing plan has identified. Searching on social networks is easy, and that should be your first course of action, finding and inviting contacts in the areas you aim to target with your social network marketing plan.

Have Something Interesting to Say

Another obvious, but often  ignored element of social network marketing is that, like all other online marketing strategies, content is king! Make sure your page is up to date, and has relevant, interesting and informative content for your users. That’s the easiest way to build a following, believe me!


Once you’ve created your pages, groups and networks, you need to remember that the aim here is to drive traffic to your website. If you’re attempting social network marketing without linking to your blog, website, email address and other network pages, you’re missing the point!

Join Other Groups

No man is an island. Likewise, no social network marketing campaign should stand or fall on your pages and groups alone! Find related (but not competing) groups and pages, and join up. This is another great way to have your say, get more links out there, and gain more network connections.

Pay Per Click

I’m not a fan of pay per click campaigns, and an more a follower of the organic growth school of thought when it comes to online marketing, whether social network marketing or any other form. Of course, pay per click campaigns can work, if done correctly, and with a little planning, and social networks are some of the best places to use them, as they allow for very specific targeting.

If you combine all of these simple ideas, with a little dedication, and a bit of time, you should end up with an effective social network marketing campaign.

Website content

Two Keys to Social Network Marketing

Kenji Sakamoto asked:

Social network marketing is hands down one of the most effective ways to grow your business or organization on a grass roots level. However, if not done correctly, it can result in a serious backlash, turning prospective clients from within your niche market away from anything you have to offer. Stay true to two simple rules of thumb and your social network marketing campaign will be a success; ignore them and suffer the wrath of cyberspace.

Be Genuine

People are on social networks to hang out with their friends, to get to know new people and to talk about things that matter to them. Barging in to a social network site with your banner ads and trying to coerce prospective customers into clicking through to your own website amounts to social network marketing suicide.

Genuine interest in what is being discussed in your niche’s social marketing networks should be easy for you to conjure. After all, they love what you love. So get in there and make friends with new people and strike up real, genuine conversations. If you are not truly interested in the subject or if you do not have time to spend hours on social sites, hire someone from your niche market to do it for you. Place a simple link signature at the bottom of each post, so that people can check out your site when and if they please. A genuine approach to social network marketing will naturally result in higher sales, without irritating your target market and making them feel manipulated.

Add Value

Along with striking up genuine friendships while social network marketing, you should also post helpful information, entertaining links and free downloads for all to enjoy. Make sure that everything you are posting is primarily for the viewers’ benefit, not your own. It is a paradox for sure, but by giving things away free and doing it just to be nice, you will gain a loyal following faster than a slick marketing campaign ever could.

A weekly giveaway or a “quote of the day” that fits your niche market to a “t” is a great way to generate organically a growing interest in your company or organization, and all that you have to offer.

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