Social Network Marketing is rapidly gaining popularity becoming the #1 internet marketing tool for businesses and entrepreneurs alike. Everyone on the net these days are surfing for something they need or want, be it information, products, or income opportunities. Sites like Facebook, Myspace and Twitter, although initially set up to keep in touch with friends, are now being used extensively by internet marketers. Although it is a bit more time consuming, nevertheless it is effective and most importantly, free.
I always wondered how I could utilise these sites for internet marketing purposes. I found it awkward to just approach a `friend’ on Facebook for example, and introduce them to a certain product or business opportunity. I used to find personally selling to people very difficult, so wasn’t this the same thing?
I had the privilege of attending Max Steingart’s seminar on social network marketing. Max Steingart is a US based internet marketer and mentor who solely uses social network sites to advertise his services. I would like to share with you some of his useful tips on how to use these sites effectively to generate traffic:
Max says that you should hold off sending people your link until you can determine what their need might be, if any. Sites like Facebook have search criterias so it is easy to identify and target people that might be looking for online business opportunities. A `friend’ on these sites isn’t usually the same as friends in the real world. It’s just networking. Everyone is on these sites for a reason. You are just looking for people whose main reason’ might line up with yours. He doesn’t talk to them about his business until he has asked them these questions, and therefore established a rapport.
1. What do you do?
2. What does that entail?
3. How long have you been doing it?
4. How are you affected by what is happening in the economy?
5. What did you do before?
6. How do you like what you’re doing?
7. Have you ever thought about doing anything else?
8. Have you ever considered making money on the Internet?
Mastering Social Networking requires patience, persistence and above all time. But the key message to remember is that it’s free and done well can reap massive rewards.