Tag Archives: Informative Content

How to Use Social Network Marketing

Tamara asked:

First Thing’s First

The first thing you should be doing, when using social network marketing, is building your network. Sounds simple doesn’t it? But many people skip this step, resulting in limp results at best.

To build your network, you need to actively seek out people involved in the fields or companies you aim to target, or who fall within the demographics that your social network marketing plan has identified. Searching on social networks is easy, and that should be your first course of action, finding and inviting contacts in the areas you aim to target with your social network marketing plan.

Have Something Interesting to Say

Another obvious, but often  ignored element of social network marketing is that, like all other online marketing strategies, content is king! Make sure your page is up to date, and has relevant, interesting and informative content for your users. That’s the easiest way to build a following, believe me!


Once you’ve created your pages, groups and networks, you need to remember that the aim here is to drive traffic to your website. If you’re attempting social network marketing without linking to your blog, website, email address and other network pages, you’re missing the point!

Join Other Groups

No man is an island. Likewise, no social network marketing campaign should stand or fall on your pages and groups alone! Find related (but not competing) groups and pages, and join up. This is another great way to have your say, get more links out there, and gain more network connections.

Pay Per Click

I’m not a fan of pay per click campaigns, and an more a follower of the organic growth school of thought when it comes to online marketing, whether social network marketing or any other form. Of course, pay per click campaigns can work, if done correctly, and with a little planning, and social networks are some of the best places to use them, as they allow for very specific targeting.

If you combine all of these simple ideas, with a little dedication, and a bit of time, you should end up with an effective social network marketing campaign.

Website content