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Content Or Frequency: SEO Ranking Strategies

Many, if not most, home computer work opportunites come through working on the internet.  The more we understand about marketing on the internet, but more we understand how important SEO, or Search Engine Optimization, becomes.

One question that seems to consistently come around is whether it’s more important to post quality content or to post more frequently (if if the "quality" of the content is less than stellar).

The obvious answer is that you should do both.  Quality content posted frequently is your best bet to getting noticed by the search engines as a site that is "relevant" and, therefore, as worthy of a higher ranking.

But if you had to CHOOSE between the two, I’d have to say … it depends. (How’s that for ambiguity. I should have gone into politics.)

Seriously, it depends.  On the one hand, you can have the most incredible content, but if you only post once a quarter (or less), then you’re going to lose your audience and be viewed by the search engine robots as less "relevant" than some idiot posting garbage three times a week to his blogger blog.

On the other hand, if all you are posting is worthless drivel, eventually people are going to catch on and simply stop visiting.  Garbage is garbage no matter how much of it you throw on the plate.

While I stick by my first suggestion of needing BOTH good content and frequency, I’d have to say … albeit reluctantly, with apologies to Dr. Howard, my college writing professor … that it’s more important to add content frequently than for that content to be high quality.

Why do I say this? (And I know I’m going to get blasted by the purists.)  The reason is, most people and search engine robots, can’t really tell the difference.  This is not a rampage against the education system and the horrific standards of literacy around the world; it’s just a fact.

Now, this can actually be good news for many of us.  The fact that we’re never going to be compared with Hemmingway, Shakespeare or even Dave Berry should no longer stop us from taking a stab at writing content for our website.  If we’re consistent, even our poorly composed drivel can feed the search engines and help toward increasing our standings.

With that said, however, I really DO think that the emphasis should be on creating QUALITY content.  In the long run, it’s a more profitable strategy even if it takes you a little longer to get ranked.  Good stuff sticks around while the drivel gets flushed down the … well, you know.

So the bottom line is to post often, but to post quality content that has value for your readers.