Many companies consider email communications vital for the prosperity of their business, and they are certainly right. However, the management of subscription-based mailing lists is very difficult if not impossible in the absence of a good mass email software. Also known as bulk email software, such a tool represents a priceless help when dealing with email marketing strategies such as notifications, newsletters, promotions and the like. It is thanks to good mass email software programs that many companies have extended their market presence, the effectiveness of the services while deepening the relationships with the customers. And there are many tool options to choose from for very decent prices!
A mass email software that you buy a license for should have no limitations in terms of mail merging and the number of emails it sends per day. Plus, the emails you send in bulk form are personalized with details imported from the mailing lists. A very valuable feature of a good mass email software is the capacity to track the performance of the email campaigns by monitoring who opens the emails or accesses links. Such efficiency in tracking messages is real thanks to possibility to select the read-receipt notification when you send the message in the first place.
Among the many features of a mass email software you ought to pay attention to the way the mailer supports the mailing lists. A good tool should be able to handle all types of text formats as well as export files from Microsoft Access, Word or Excel. Then, the management options of a mass email software touch upon the possibility to automatically add or remove addresses, filter information and be compatible with unsubscribing. This latter option goes hand in hand with the software generating messages that include a form of opt-out or unsubscribe link right within the content of the newsletter or notification.
Thus, the mass email software should also insure fast and safe delivery that puts your business messages directly into the recipients’ mailboxes. The fact that a good tool will not use other delivery route nodes online makes the transfer of info safe, meaning that the messages will only be read by the addressee exclusively. Plus, another remarkable function of quality mass email software programs is the possibility to stop and resume the sending process at will. Furthermore, the macro commands will integrate all the details necessary for personalization without any effort on the user’s part.