The use of an HTML email software has plenty of advantages in the context of email marketing campaigns because of the impact messages or newsletters have on the viewer from the graphical point of view. An HTML email is considered more successful than a plain text message because the page layout is more appealing allowing superior scanning and navigation features. This impact on the reader is directly related with the business owner’s possibility to measure the clickthroughs and thus the recipient’s interest in topics, products or services. There are nevertheless some challenges related to the use of HTML emails and this has everything to do with the encoding and decoding software tools.
The HTML email software is a tool that creates all the messages you send to your business contacts in a web format, meaning that they will access it as a regular web page. However, users of any HTML email software need to be aware of the fact that the display of the email will be greatly different depending on the recipient’s reading email desktop software. Thus, Outlook, AOL, Eudora, Thunderbird, Lotus Notes, Yahoo!, Google Mail and Hotmail, all have different ways of displaying the same email. Further tricks in the access to HTML emails come from the way the readers set the size of the windows, which is just an example of how complex things can get.
The alternative to using an HTML email software is to encode the pages manually, but this will take quite a lot of time if you need to communicate with business clients. A software tool therefore remains the most valuable option for the creation of high quality messages to send to contacts in the mailing lists. Most of the time a HTML email software is multi-functional, as it would normally include bulk mailing, tracking and reporting features as well. It all depends on what software you choose and in what variant.
All in all, the superiority of a HTML email software over a basic text generating one is beyond any doubt. Most of the tools presently available incorporate this feature as a standard mode one, however, the programs designed some five years ago were not using HTML extensively, but rather combinations of text and images. Even in the context of this high-tech progress, it is still a matter of choice when it comes to selecting the best email marketing software tool. Product reviews may help you make an opinion but usually direct trial is the most convincing.