The current world is a marketing driven world. There are a lot of marketing campaigns going on at any given time using many methods of communication. Since almost all the people on the planet have an email address and they regularly check mails, emails is one of the best mediums used for marketing campaigns. Since the target audience is quite large in size, a simple email client cannot do the trick. For these, custom a designed email manager should be used for effectively conveying the marketing campaign.
The size of the target audience varies depending on the size of the email campaign and the company who promotes the product. As an example, some products and services are promoted locally and some are promoted internationally. When it comes to local promotions, the email manager software has only a limited work to do, as there are not much email addressed involved. But when it comes to international promotions, email manager does a hard job by handling the bust of emails.
Usually the email manager software does many things related to emails. Some sophisticated software does find email addresses by themselves by going through the Internet archives and mailing lists. These are called Internet bots and only thing they do is collecting email addressed from the World Wide Web. If your email manager is unable to perform this task, you can simply buy email lists from the companies who collect them and sell. This has an additional advantage. These companies have specialized the art of collecting the email addresses and they know some information of the email address owner such as interests, age, and gender. If your product targets a people with specific interests, gender, or age, then you can obtain a list of email addresses that matches your exact criteria.
Email manager companies are the next best thing happened in the email marketing industry. Email manager companies do the hard work for you. You just have to tell the email manager companies the kind of persons you are going to target in your email campaign and they will find the exact email addresses for you. If you are not capable of sending millions of emails, email manager companies will also do it for you. Email manager companies have bulk email sending software designed for such jobs and they manage to send millions of emails without getting blacklisted on the Internet. When it comes to bulk emails, avoiding being blacklisted is one of the important things.