If you run an online business or an online marketing company, email list management software is one of the essentials. Let?s have a look at how to choose the best email list management software and what features to look at.
First of all there are two forms of email list management software; desktop and web based. This can be the biggest decision you will have to make when selecting the suitable one for you. If you are not a busy person or you do not travel that much and access your computer from one location most of the days (let?s say from the office), then the desktop email list management software are the best option for you. You will have all your emails lists in your computer and can access them at anytime through the same computer.
In case if you are a busy business person who travel frequently and require access to the email list management software quite frequently, then the web based software will be the most suited choice for you. What you require is only a computer and a working Internet connection for accessing your email list management software from any corner of the world.
Even when selecting a web based email list management software, you have two further options; a set of scripts that run on your own server and an email list management wholly done by a third-party company. In the first instance, you can plug-in the email list management software to your own website or marketing portal. In the latter option, the email list software is independent from any other software. If you are not tech savvy, then the latter option will be the ideal companion for your business.
Ability to automate the subscriptions and unsubscribe request are two important features your email list management software should have. Specially, if your website has thousand of visitors everyday, handling subscriptions and unsubscribe requests manually will take a lot of time from you. Therefore, make sure that your email list management software does this work for you automatically.
Personalization is one of the success tricks when it comes to email marketing. Therefore, the email list management software of your choice should have many templates that can be customized according to your business requirements. Many good email list management software offer you a basic HTML editor in order to allow you to customize the emails and email templates.