Today, almost everyone seems to want only one thing; to do more with having to pay less. A businessman is sure to think in a similar way especially when it comes to communicating with customers and other important parties. If you compare the cost of postal mail and email, the latter would cost you one third of the previous medium. This is why many individuals prefer using email instead of other modes as this is cheaper and more effective when it comes to staying in touch with potential buyers as well as current customers.
The sad part about most businesses is that they don?t have a proper email address management method. For instance, some business to business companies email their clients but fail to save their email addresses or keep track of them, thus failing to have a whole list of their actual clients.
A good email address management system will be able to organize all the email addresses of your clients, etc into lists and books making it easier on you.
Many organizations communicate very sensitive information through email. There can be many instances where companies receive spam mails, sometimes blocking the whole system. Employees who receive emails from unknown people can increase the risk of a virus entering the system. When there is an email address management system that is working in an organization, one can feel more secure about their correspondences as there won?t be any unwanted emails to be opened.
One of the major selling points of a recognized email address management system is its ability to filter emails that come from known individuals who are already in the address list and the unknown ones. This in turn becomes a great tool in filtering out viruses and spyware that could destroy important files.
When a company does not have an email address management system, chances are that there could be a number of bulk emails that may enter the system as spam and corrupt files, sometimes even leaving ?Trojan horses? that will read or steal important information that could be easily found on the computer.
Some have controversial issues with regard to web-based email address management systems saying that it could make the emails more likely to be intruded by hackers. But studies show that an in-house server has a higher probability of being hacked as opposed to an outsourced email address management system. The outsourced email address management system is actually monitored 24 hours a day. Trying to do the same for an in-house system is not feasible and practical.