Category Archives: Social Marketing

5 Things to Avoid When Social Network Marketing

TJ Philpott asked:


Social network marketing has proven to be a very viable way to grow an online business. In fact it seems that many entrepreneurs rely primarily upon the social networks for marketing online. It is not uncommon to visit one of these sites and see a healthy percentage of the exchanges are targeting the solicitation of a product or service.

As recent history has shown online marketers are quick to identify growth opportunities for their businesses and social marketing has proven to be no exception.

The original intent of  social networking sites were for people to gather to share ideas, interests, stay in touch, or even meet new people all on a casual basis. With this in mind it is important to identify and adhere to the proper code of behavior that is expected while participating at one of these sites. This is especially true if your intent is to conduct business since your success will be based upon building relationships with other site members.

Here are 5 things you’ll want to avoid doing that could sabotage your social marketing efforts:

Not Taking Part in Discussions



The main idea of social networks is just that to ‘socialize’ with other members. You need and want to mingle to get become familiar with other participants while allowing them to become familiar with you. To not take part in online discussions and then attempt to market something is just downright rude. The result is you will be identified as nothing more than an opportunist or spammer and will rightfully be ignored.

Becoming Fully Automated

Some sites such as Twitter offer you the opportunity to program some of your comments in advance. The idea is great and is meant for people who want to interact at a certain time but will not be available. Some marketers and you know who you are, rely heavily if not exclusively on this type of automated system. Worse yet they don’t even try to interact all they do is repeatedly send sales pitches. Once again by doing this you’re destined to be ignored by others and labeled a spammer.

These are social networking sites whose intentions are for PEOPLE to interact NOT SOFTWARE!

Continually Selling

Your intent at these sites is to be building relationships with other members to gain their trust and loyalty. Eventually you can introduce different products or services but the majority of the interactions should be social in nature. If you’re constantly pitching a new product, idea, service, or opportunity NOBODY will want to associate with you.

Disruptive or Antisocial Behavior

Your conduct like everybody else at any social site should be courteous and respectful of others. You are a guest and should behave as such. Tactful and polite disagreements are acceptable but rudeness, vulgarity, harsh criticism or other like behavior should not be displayed.

Creating Fictitious Profiles

Most every site gives you the opportunity to ‘register’ your profile upon signing up and it is encouraged to do so. It’s hard to befriend or socialize with anybody when you don’t/won’t reveal your identity.

The same is true with falsifying your profile. What’s the sense? If you’re going to do that then why even bother joining? In fact people have a legitimate reason to ‘question’ your intentions if you are displaying a fake identity. If you are in business you obviously don’t intend to be so for long. That sends a real bad message!

Social network marketing can be an extremely effective and efficient way to grow your online business. and rapidly. There are many methods you can use for marketing online but few surpass the speedy results or ‘viral capabilities’ that these sites offer. It is up to you as a sincere and responsible business owner to identify and practice the proper etiquette that is expected when participating at any social site. Your ability to do so will enable you to maximize the full potential these sites have to offer for both you and your business.



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Two Keys to Social Network Marketing

Kenji Sakamoto asked:


Social network marketing is hands down one of the most effective ways to grow your business or organization on a grass roots level. However, if not done correctly, it can result in a serious backlash, turning prospective clients from within your niche market away from anything you have to offer. Stay true to two simple rules of thumb and your social network marketing campaign will be a success; ignore them and suffer the wrath of cyberspace.

Be Genuine

People are on social networks to hang out with their friends, to get to know new people and to talk about things that matter to them. Barging in to a social network site with your banner ads and trying to coerce prospective customers into clicking through to your own website amounts to social network marketing suicide.

Genuine interest in what is being discussed in your niche’s social marketing networks should be easy for you to conjure. After all, they love what you love. So get in there and make friends with new people and strike up real, genuine conversations. If you are not truly interested in the subject or if you do not have time to spend hours on social sites, hire someone from your niche market to do it for you. Place a simple link signature at the bottom of each post, so that people can check out your site when and if they please. A genuine approach to social network marketing will naturally result in higher sales, without irritating your target market and making them feel manipulated.

Add Value

Along with striking up genuine friendships while social network marketing, you should also post helpful information, entertaining links and free downloads for all to enjoy. Make sure that everything you are posting is primarily for the viewers’ benefit, not your own. It is a paradox for sure, but by giving things away free and doing it just to be nice, you will gain a loyal following faster than a slick marketing campaign ever could.

A weekly giveaway or a “quote of the day” that fits your niche market to a “t” is a great way to generate organically a growing interest in your company or organization, and all that you have to offer.



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Two Keys to Social Network Marketing

Kenji Sakamoto asked:


Social network marketing is hands down one of the most effective ways to grow your business or organization on a grass roots level. However, if not done correctly, it can result in a serious backlash, turning prospective clients from within your niche market away from anything you have to offer. Stay true to two simple rules of thumb and your social network marketing campaign will be a success; ignore them and suffer the wrath of cyberspace.

Be Genuine

People are on social networks to hang out with their friends, to get to know new people and to talk about things that matter to them. Barging in to a social network site with your banner ads and trying to coerce prospective customers into clicking through to your own website amounts to social network marketing suicide.

Genuine interest in what is being discussed in your niche’s social marketing networks should be easy for you to conjure. After all, they love what you love. So get in there and make friends with new people and strike up real, genuine conversations. If you are not truly interested in the subject or if you do not have time to spend hours on social sites, hire someone from your niche market to do it for you. Place a simple link signature at the bottom of each post, so that people can check out your site when and if they please. A genuine approach to social network marketing will naturally result in higher sales, without irritating your target market and making them feel manipulated.

Add Value

Along with striking up genuine friendships while social network marketing, you should also post helpful information, entertaining links and free downloads for all to enjoy. Make sure that everything you are posting is primarily for the viewers’ benefit, not your own. It is a paradox for sure, but by giving things away free and doing it just to be nice, you will gain a loyal following faster than a slick marketing campaign ever could.

A weekly giveaway or a “quote of the day” that fits your niche market to a “t” is a great way to generate organically a growing interest in your company or organization, and all that you have to offer.



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