MLM Social Network Marketing Insider Secrets

Kurt Henninger asked:


There is a tremendous flurry of interest online in the home business industry about social network marketing and using it to be active on online social communities to get targeted traffic and leads for your business. However, what are the best ones to be on and where should one start their efforts promoting in this kind of community?

The fact remains that many of your best prospects do reside on social networking websites. However, for the best use of your time, just don’t get involved in too many networks, as they can be a huge drain on your time with little return on investment when you get into the smaller ones.

If you really look at it, social communities sites like Facebook.com, MySpace.com, and Twitter.com are the most worthwhile ones to jump into as they are all part of the 20 highest trafficked websites online in the world. YouTube.com is great to become active in, even if it is technically a video sharing and hosting website.

You see, one can become absolutely tied down if you get involved in too many social network marketing communities. Quite a few of them have become a spammers paradise where the only interaction you get on there are individuals emailing each other about their “latest and greatest” opportunity.

Absolutely you need to go and create profiles on each of those social network marketing communities. Include a snipet of information about you, your business, and what you are offering. Also, you really must include a link to either your lead capture page or mlm blog so you have a place for your prospective clients to go to.

However, most importantly, you really need to get on there and socialize with others. Meeting, greeting and interacting with others is the entire purpose of social network marketing webpages, business promotion comes 2nd.

A highly recommended book on the use of social network marketing is by Dave Evans, “Social Media Marketing – An Hour A Day”.

To learn more about how to use social network marketing to help build your business, read below and click on the link for more information.



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8 Steps To Mastering Social Network Marketing

Vimal asked:


Social Network Marketing is rapidly gaining popularity becoming the #1 internet marketing tool for businesses and entrepreneurs alike. Everyone on the net these days are surfing for something they need or want, be it information, products, or income opportunities. Sites like Facebook, Myspace and Twitter, although initially set up to keep in touch with friends, are now being used extensively by internet marketers. Although it is a bit more time consuming, nevertheless it is effective and most importantly, free.

I always wondered how I could utilise these sites for internet marketing purposes. I found it awkward to just approach a `friend’ on Facebook for example, and introduce them to a certain product or business opportunity. I used to find personally selling to people very difficult, so wasn’t this the same thing?

I had the privilege of attending Max Steingart’s seminar on social network marketing. Max Steingart is a US based internet marketer and mentor who solely uses social network sites to advertise his services. I would like to share with you some of his useful tips on how to use these sites effectively to generate traffic:

Max says that you should hold off sending people your link until you can determine what their need might be, if any. Sites like Facebook have search criterias so it is easy to identify and target people that might be looking for online business opportunities. A `friend’ on these sites isn’t usually the same as friends in the real world. It’s just networking. Everyone is on these sites for a reason. You are just looking for people whose main reason’ might line up with yours. He doesn’t talk to them about his business until he has asked them these questions, and therefore established a rapport.

1. What do you do?

2. What does that entail?

3. How long have you been doing it?

4. How are you affected by what is happening in the economy?

5. What did you do before?

6. How do you like what you’re doing?

7. Have you ever thought about doing anything else?

8. Have you ever considered making money on the Internet?

Mastering Social Networking requires patience, persistence and above all time. But the key message to remember is that it’s free and done well can reap massive rewards.



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Social Network Marketing – Legal Pitfalls

DAVID C SKUL asked:


The use of social media websites for marketing is growing fast. However, this is new ground for many marketers and, as it matures, certain legal issues will emerge. In this article, I look at a few potential legal pitfalls and how to avoid them.

Because social network marketing involves the publishing or broadcast of online content, many existing, traditional media law apply to content on social media websites.

Copyright is the big one, with “fair use” on the forefront. Copyright law protects any type of content whether it is text, audio, video — whether or not an actual copyright statement exists on the content. To keep yourself safe, always quote sources. Even if you don’t use a statement word-for-worth, it’s better to attribute statements to known sources.

Services such as CopyScape offer website owners and web content providers the ability to check their writing against other content on the web. But, it won’t check older, or archived, content that doesn’t exist on the web. Just because content has been checked with CopyScape doesn’t mean it wasn’t plagiarized.

These same standards apply to trademarks, logos, literature and art. Your motto should be “When in doubt, source it out.” Be aware also of “deep linking” to content, whether pictures, logos, or other material.

If you link to content which looks like it might be misconstrued as belonging to you, you could be in violation of copyright laws. Not to mention stealing bandwidth.

Another potentially problematic area is disclosure and confidentiality. You need to be careful about what you write about your own business and competitors. Revealing information about the business transactions of your clients or competitors could land you in very hot water. When you perform a transaction with a client, it’s assumed that you will hold client information confidential. Leaking confidential information can be very damaging to a client or competitor—not to mention your own reputation.

Any media law expert will tell you that one of the biggest dangers when publishing or broadcasting are defamation and libel. If you are writing anything about an individual, especially if it is controversial, you must check that all facts are correct before publication. In fact, even if you are repeating something libelous that you saw written elsewhere you can have legal problems. The best advice? Don’t do it. Stay away from anything that hints of trouble.

If you use social media websites like FaceBook and MySpace, be aware of privacy issues. While it is perfectly ethical to use social networking websites to spread your message to people who are genuinely interested, many people game the system. Like email spam, social networking spam is becoming a huge problem. Don’t be surprised about future legislation on this issue.

Social network marketing is still in its infancy so many legal issues have yet to be flushed out. The bottom line is that if you’re communicating on social media sites, and you’re not attempting to circumvent ideas or privacy, you shouldn’t run into any legal trouble.



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Social Network Marketing – The Future of Consumer-Brand Relations

Paul Palmer asked:


Do you have a social network marketing strategy?

Let’s go a bit off-board and get psychological.  What did you do today?  Well, you  woke up, you went to work, as everyone has been doing for however many years we’ve been doing that now – you flirted at the water cooler.  And you know what else you did?  Dare I say, did proudly?  For the nth time, you checked your Facebook, and you tweeted some, and you emailed some more.  And probably all on your iPhone, you unashamedly modern person.

What has changed now then?  The answer?  We’ve all changed.    Consumers have grown up.  And what is the seat of this shift in consumer politics?  Digital communication of course such as email.

Email accounts today are the digital fortresses of our ego: it is from our email we reach out and, after the single quick search engine-scavange, contact whoever we damn please.  ‘Things used to be simple’, says Alan Duncan, marketing director of Sony.  ‘You launch a product and then you let it go’.  So much cannot be said for the times today, lest you get relentlessly googled, emailed, and had bad word-of-mouth spread about you like — well, whatever bad word of mouth gets spread around like. Brands, having just wiped the sweat from their brow after wrestling with the tough generation X, and, later,  generation Y, have very quickly realized that the world has again lurched; but this time, it has lurched with never-before-seen audacity.

And now the final invitation is extended and the truth is revealed.  Welcome to the cybergens, the cyber generation: the latest in a long line of opponents to the marketing machine.  But, ho – brands, a little uncharacteristically  it seems, seem prepared this time – an effective weapon have they; one that  specifically targets this ‘always-online’ new market.  Indeed, a method with near-dangerous amounts of success: social network marketing

Let us examine your usual web-browsing session.  You check your RSS page, you check your email; you check your facebook, check your twitter;  and, a mystery until very recently, you’re probably texting as well.  Statistics on facebook dictate that 6 billion minutes a day is spent on facebooking.  And that’s just facebooking.  

This is it; congratulations, you are today’s brand new consumer (with yes, the pun for once being intended), falling prey to the ubiquitous phenomenon of social network marketing.    No – not fallen prey, but completely assimilated.  Seamlessly integrating with everything ‘new-media’ you could possibly engage in, it indeed seems like the dawn of a new sleek, digi-horizon.  And you don’t mind either.  – But what about this newfangled method.  Why.

A quick history lesson: in days of old, business worked differently.  Brands were strict parents.  We did what we were told and we took the veracity of such teachings absolutely for granted.  The cane was still a teacher’s favourite at schools of old, and everyone meanwhile sauntered round in starchy shirts, half-muttering ‘yes… discipline and obedience.  Good’.

Such was the way of old.

Such are the ways no longer.  

Why not though?  Well, of course the ‘why’ has a lot owed to the recent explosion of ‘Web 2.0′, the mischievous Youtubery; Google-mania, Facebook -mayhem (and, more recently), Twitterjabber.  Tolstoy once famously said that war was the locomotive of change.  Well, today, us all shiny and beardless, we may remark, apparently even cleverer then the old fellow could have hoped to be, that no: such is not the case.  The warhorses of change are none other than the demons mentioned above.  And we are the agents insidiously infected by all of it.  The world, where it used to be as a product of complex calculations and compasses, lies now at our not-so proverbial fingertips.  Brand best realise that we have become a digital people; social network marketing perfectly slots into our new digital ways.

And yes, yes, decry, panic, lament, etc. etc.; but the effect on the consumer-brand relation has seen unparalleled changes because of it.  At Sony, ‘online marketing and our other marketing branches have no difference’.  The world has instead morphed, becoming one big, thick, gloopy, cooking inbox, where  all is on your screen; everything of any possible relevance to you is all neatly in one place.  This is your world, and these are your profiles, your pages.  You have no intention, by any means, of taking any of that fuzzy old nonsense of yesteryear.  Newfangled is the new black.  If those suits want your currency, then golly, they’re going to have to work damn hard for it.

Today identity about digitally portrayed image, and the life of the cybergen is lived in shameless shortcuts.  The ‘one quick search’ approach has become common-place owing purely because of it’s convenience, with people being left dismayed and empty because of it.  

Bad news again as our satisfaction recedes, perhaps, but good news in our change of sheer demand.  The ripples of such an effect end up acutely felt on the respective brands duking it out for all your consumer’s digi-wallets.  Responsibility shifts once more: brands are snorted at for expecting times of old – now they do their own ethical work; we make of it what we please.  Well-known demonstrations of this change can be seen with for instance Marks and Spencer and their ‘Plan A’ pledges, or McDonalds’, and their blatant pandering to newly-savvy consumers with pictures of grass and cows all adorning the descriptions of their ‘healthy’ and / or ‘british’ ingredients.

With all this in mind then, the modern phenomenon of social network marketing is very quickly a phenomenon no longer.  People are constantly blabbering, twittering, facebooking, youtubing, texting, googling, and it’s about time brands took advantage of it.  It’s in their own interest –  says Graham Sim, marketing director of HMV, ‘one-on-one engagement has the potential to be far more cost-effective and get better customer response than the [previous] scattergun mentality of the mass-market approach’.  

Indeed, regarding its cost-effectiveness, social network marketing even reaches up to suits at the British Heart Foundation.   Head of Communications, David Barker: ‘if you place something on a social network site it can be picked up around the world in seconds’.   That’s certainly a lot faster then the brand’s themselves can manage.  Not without some vague irony, suddenly the consumer’s newfound pride is completely reversed: in our sheer demand demand demand, we have ended up doing the dirty work ourselves – and the machine still functions perfectly efficiently, saving time and money on both sides.

According to Barker, ‘media today is driven by the here and now’.  Social network marketing is not just shiny, sleek, and silver, and ‘young’.  No longer is this exclusively the territory of brave new cutting cutting-edge business: it is a cheap, effective, and incredibly rapid mode of modern marketing which like it or not, effortlessly ties in with the digital madness making up much of our lives today.  Once the strange unkempt billboard a few streets away, social network marketing has become, like it not, part of the wallpaper of modern-day life.



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Social Media Marketing interact with customers

Media Marketing asked:


Social media marketing is characterized by engaging social networks like online communities, blogs, wikis and other form of networking sites to reach to their niche customers and creating an interest in them. Twitter, Blogs, LinkedIn, Facebook, Flickr, and UTube are social media marketing tools to create an interest in visiting community.

Social media communities are interactive as well as informative. It is not essential that the Company or website has to keep on writing information about their Company. These sites should be updated regularly for greater interactive ability and hence higher publicity. Once a visitor gets a prompt response from the website owner, then only it is sure to become a permanent member and promote the website through word of mouth.

Social media marketing is a large means of reaching to the customers, simultaneously. Those websites, who have large database of their customers and visitors, can easily interact with them and create interest in their website’s product and services easily.

Social Media Marketing can create a buzz or events that can attract attention from visitors. Buzz ticks and travel through user to user contact.

Multiple online social media venues like Twitter, Facebook are good means of building fans.

It is to be noted that bad sites backfire on social media marketing. Therefore create such sites which are informative in positive manner. Badly designed site will generate negative publicity and devastating effects for that website.

Social media sites are visited almost daily by innumerable visitors. People are registering themselves daily to interact with their friends and make new friends simultaneously.

•    This online marketing technique helps to increase website traffic to a website, irrelevant as well as relevant.

•    It helps to understand user-behavior.

•    Helps detect conversions and keeps record of sales.

•    Networking sites provide page-views and exposure from advertisement.

•    Creating brand awareness amongst lesser known group and popularizing amongst known customers.

•    One of the most important benefits is to create positive brand association and maintaining with full aptitude.

The best part of social media marketing is that it helps in business development and broader customers reach.

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