Social Media Marketing interact with customers

Media Marketing asked:

Social media marketing is characterized by engaging social networks like online communities, blogs, wikis and other form of networking sites to reach to their niche customers and creating an interest in them. Twitter, Blogs, LinkedIn, Facebook, Flickr, and UTube are social media marketing tools to create an interest in visiting community.

Social media communities are interactive as well as informative. It is not essential that the Company or website has to keep on writing information about their Company. These sites should be updated regularly for greater interactive ability and hence higher publicity. Once a visitor gets a prompt response from the website owner, then only it is sure to become a permanent member and promote the website through word of mouth.

Social media marketing is a large means of reaching to the customers, simultaneously. Those websites, who have large database of their customers and visitors, can easily interact with them and create interest in their website’s product and services easily.

Social Media Marketing can create a buzz or events that can attract attention from visitors. Buzz ticks and travel through user to user contact.

Multiple online social media venues like Twitter, Facebook are good means of building fans.

It is to be noted that bad sites backfire on social media marketing. Therefore create such sites which are informative in positive manner. Badly designed site will generate negative publicity and devastating effects for that website.

Social media sites are visited almost daily by innumerable visitors. People are registering themselves daily to interact with their friends and make new friends simultaneously.

•    This online marketing technique helps to increase website traffic to a website, irrelevant as well as relevant.

•    It helps to understand user-behavior.

•    Helps detect conversions and keeps record of sales.

•    Networking sites provide page-views and exposure from advertisement.

•    Creating brand awareness amongst lesser known group and popularizing amongst known customers.

•    One of the most important benefits is to create positive brand association and maintaining with full aptitude.

The best part of social media marketing is that it helps in business development and broader customers reach.

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Social Network Marketing

MarketerX asked:

The concept of online social networking is growing like anything. It is like a new trend which is gaining its popularity day by day. Even with so much popularity about social networking still there is much undiscovered in this latest concept. There are still a large number of people who are not aware of the fact that this broad concept of social networking could earn them a large amount of money. Social networking is an online tool of marketing which helps in the marketing of any product or thing.

As you are well aware, that it is a fact that man, being a social animal needs social environment to live in. Every day you met with many people and with some of them you like to share something about yourself. In the same manner the other person too shares his/her information with you and this is how the birth of network takes place. Now the advantage of such formed group is that if you want to advertise about any product you could easily do that by just telling your group about that. Thus one idea gets delivered to many people and those people deliver that idea to other group and so on. This is how just one person is able to advertise about one thing on a large scale.

Now by taking that concept in mind the concept of social network marketing came into existence. With the advancement in technology important tools like Internet and other similar technologies took the initiative to develop the networking. The best part of these technologies is that here the area of coverage is very wide as one could even reach millions or more than that people by way of internet. With this technology now anyone can interact with anyone else sitting on even other part of the world and that too without wasting time and money.

There are several ways by which one could interact with others. However before starting anything it is advisable to prepare a proper strategy of the things you are interested in. For example you should know very clearly, what are the marketing objectives you want to achieve through social network marketing. It is very important to make these marketing objectives very carefully as these are the foundations on which the success of social network marketing rests.

As soon as the above step is completed the other step is to choose the type of social networking websites you are interested in. There are several options available for this like Yahoo!, MySpace as well as many other options which you would easily find on the net. With the help of these sites for social networking one could easily advertise his/her product to the large group and thus the product can be publicized in the whole of the world at no time.

This type of online marketing is successful as you have the choice to choose which segment to target by selecting the particular sites for social networking.

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